MGM Studios held the first major Hollywood memorabilia auction in 1970, but themed auctions are relatively new. With the evolution of the Internet, studios can gauge fan interest easier than ever. Realizing that television memorabilia collectors are usually emotional collectors, studios try to hold auctions of props soon after the show ends. In addition, movie memorabilia drives a lot of interest from fans and investors. With the Internet, it is extremely convenient for anyone to locate their favorite movie posters and other unique items such as celebrity collectibles anywhere in the world.